Project Overview
Isurus Ltd was tasked by IHG Hotels to manage their email newsletter campaigns. The project involved developing new mail-handling scripts, designing visually engaging and brand-consistent emails, and executing the campaigns to drive customer engagement and direct bookings.
Challenges
- Developing robust mail-handling scripts to manage a large subscriber base and ensure high deliverability.
- Designing responsive and compelling email templates that rendered perfectly across all email clients.
- Segmenting the audience to deliver personalized and relevant content to increase engagement.
- Tracking campaign performance and providing detailed analytics to measure ROI.
Our Solution
Our team delivered a full-service email campaign solution. This included:
- Custom Mail-Handling Scripts: We wrote efficient, scalable scripts for managing subscriptions, bounces, and campaign sending.
- Bespoke Email Design: We designed and coded a suite of beautiful, on-brand, and mobile-responsive email templates.
- Campaign Management: We handled the end-to-end process of campaign setup, audience segmentation, sending, and monitoring.
- Analytics and Reporting: We implemented detailed tracking to measure key metrics like open rates, click-through rates, and conversions.
Results
The email campaigns yielded exceptional results for IHG Hotels:
- Achieved an average open rate of 25%, well above the industry average.
- Increased click-through rates by 40% through targeted content and compelling calls-to-action.
- Drove a significant uplift in direct bookings attributed to the email campaigns.
- Provided valuable insights into customer behavior through detailed post-campaign analysis.
Discuss Your Email Campaign